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Jet2, UK: New Distribution Deal with Kyte Expands Reach to TMCs and Corporate Travel Markets

27 Jun 2025 By travelandtourworld

Jet2, UK: New Distribution Deal with Kyte Expands Reach to TMCs and Corporate Travel Markets

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The UK’s third-largest airline, Jet2.com, formally unveiled its strategic distribution agreement with Kyte, an airline technology leader. This deal represents an important milestone towards reaching an expanded pool of travel sellers beyond its current focus on travel agencies and tour operators. With its new agreement, Kyte will distribute Jet2’s flights and ancillary products to an increased number of customers, both at its core corporate travel market and among leisure customers who book online.Through this deal, Jet2’s flight inventory will be accessible on the Kyte platform, enabling travel sellers to seamlessly integrate the airline’s offerings into their systems. This includes a range of ancillary products such as luggage, seat selection, and priority boarding, giving customers greater flexibility in customizing their travel experience.

Kyte, known for its New Distribution Capability (NDC) and low-cost carrier (LCC) content, offers a cutting-edge API platform that standardizes the connection between airlines and travel sellers. Through Kyte’s interface, TMCs and other travel sellers can gain direct access to full content from airlines, including flights and ancillaries, enhancing the way airlines distribute their services.

The partnership with Jet2 underscores Kyte’s commitment to improving flexible distribution tools for the travel industry, making it easier for agencies to offer a comprehensive suite of products to their clients. By leveraging Kyte’s API platform, Jet2 can now tap into corporate markets, where demand for low-cost carriers (LCCs) has grown due to their competitive pricing and convenient flight schedules.

The partnership with Kyte gives Jet2 access to more corporate clients, a segment that has traditionally been dominated by full-service carriers. As LCCs become increasingly popular for corporate travel, Jet2’s ability to offer affordable fares and direct access to key destinations becomes even more crucial.

The demand for LCCs in corporate travel is growing, especially as businesses look to cut costs while maintaining frequent travel. Jet2, with its extensive network, now provides an ideal option for this evolving market.

Jet2.com, which operates a fleet of 135 aircraft and serves over 75 destinations, has already established itself as a major player in the UK travel market. The airline is particularly strong in leisure travel, with routes serving popular destinations in the Mediterranean, Canary Islands, and other European leisure cities.

By enhancing its corporate and business travel offerings, Jet2 is diversifying its customer base and positioning itself as a top choice for both business and leisure travelers. The airline has long been known for its affordable, reliable travel and this new initiative will allow it to tap into an even broader segment of the travel market.

The integration of Jet2’s content on Kyte’s platform will make it easier than ever for TMCs and travel agents to book Jet2’s flights and services. Kyte’s user-friendly platform provides a streamlined booking experience that enables agents to sell a variety of products in a single transaction, reducing the complexity typically involved in multi-channel bookings.

In addition, the Jet2-Kyte partnership ensures that all ancillary services, such as seat selection, baggage handling, and meal options, are included in the booking process. This provides travel sellers with a comprehensive package, allowing for a more personalized and convenient travel experience for corporate clients and leisure travelers alike.

As Jet2 and Kyte work together to revolutionize how air travel is distributed, their partnership reflects a broader trend in the travel industry toward digital solutions. Traditional methods of selling flights through GDSs are being gradually replaced by more flexible and cost-effective platforms, offering greater choice and efficiency to both travel agents and their clients.

With this strategic distribution agreement, Jet2 and Kyte are paving the way for the future of air travel distribution in the UK and beyond, making it easier for businesses and leisure travelers to access affordable and convenient flights through an innovative, digital platform.

The new agreement between Kyte and Jet2 represents a new strategic direction towards growing corporate travel business for the British-based airline. With the use of Kyte’s next-generation API platform, Jet2 can now tap into more TMCs and corporate customers and give them effortless access to its expanding portfolio of destination points. This represents not only growth for the airline’s corporate travel business but also an opportunity for more competition among larger airline carriers that were previously preferred among business professionals.As Jet2 keeps pushing boundaries and expanding its services, this agreement for Kyte reflects how much the airline is committed to expanding and how well-aligned it is with where the travel sector is moving.(Sources: Jet2.com, Kyte, UK Department for Transport)

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